AKILA X BROADWAY EyewearPackaging Design, Graphic Design, Campaign Branding, Art Installation, Retail Store

A collaboration between Broadway’s Wicked and Akila Eyewear, this eyewear packaging follows a storybook concept, creating a layered visual experience that brings the surprise of revealing. The packaging design features an eye-catching emerald green, reflecting Wicked’s signature color and Akila’s distinct aesthetic with its green-toned frames. Magical elements enhance the sense of mystery, blending the charm of magic with eyewear.

#fantasy  #magic #vibrant green





































(This project is a conceptual design, not an official design or commercial collaboration.)



©2024 Wenchi Hsueh