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Logo + Typography
About
Karol Hsueh is a creative visual designer who loves visual storytelling, specializing in branding, visuals, and packaging design, with a passion for creating captivating visual experiences and innovative packaging design. Having high motivation and never setting limits for herself, she is always up for a challenge. Full of imagination and enthusiasm!
Outside of work, Karol is a phillumenist who enjoys collecting post stamps and matchbox labels. She is also an amateur runner who has spent long periods running half marathons and won some awards.
2025 Muse Design Awards | Gold & Silver Award
2025 French Design Awards | Gold & Silver Award
2024 NY Product Design Awards | Gold Award
2024 London Design Awards | 2x Silver Award
Graphis New Talent Awards 2024 | Gold and 3x Silver Award
London Design Awards 2023 | Gold and 2x Silver Award
IDA International Design Awards 2023 | Silver, Bronze, and 2x Honorable Mention
World Brand Design Society Student Design Awards 2023/24 | 3x Commended / 1 Shortlisted
London International Creative Competition 2023 | 3x Official Selection
The Best Brand Awards 2023 | Gold Award (The Americas)
Communication Arts 2022 Typography Competition | Award of Excellence
14th IDA International Design Awards | Honorable Mention
The 7th Annual International Chinese Zodiac Design Competition | Silver Medal Award
Communication Arts 2021 Typography Competition | Shortlisted
Experience
Freelance Creative Designer
Packaging Design / Graphic Design / Concept Development / Brand Strategy
05.2024 - Present
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TwelveNYC · Design Intern
Packaging Design / Graphic Design
06.2024 - 08.2024 / New York, USA
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Jing Group Design · Visual Designer
Branding & Identity / Web Design / Photography Plan
05.2021 - 12.2021 / Taipei, Taiwan
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Leaf Design · Visual & Packaging Designer
Packaging Design / Graphic Design
08.2019 - 12.2020 / Tainan, Taiwan-
Mixed Media Studio · Visual Designer & Web Designer & Curator Team Member
Graphic Design / Web Design / Exhibition Planning / Motion Design
11.2016 - 12.2018 / Tainan, Taiwan
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Tian Tzyy Creative Marketing CO, Ltd · Design Intern
Advertising / Graphic Design / Real Estate Advertisement
07.2018 - 08.2018 / Tainan, Taiwan
Education
Pratt Institute, Brooklyn NY
MS in Packaging, Identities, and Systems Design
2022-2024 (GPA 3.98/4)｜Graduated with Distinction
Kun Shan University, Taiwan
Bachelor's degree in Visual Communication Design
2016-2020 (GPA 3.97/4)
Class Rank: 1/57 ｜Department Rank: 2/173