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The packaging design for “Air Shoes” combines cutting-edge innovation with an otherworldly sense of freedom and lightness. Taking inspiration from the aerodynamic qualities of a spaceship, embracing the shoes’ focus on “air,” the packaging conveys the feeling of effortlessly cutting through the air and flying, representing the values of speed, agility, and innovation. Incorporating streamlined contours and lines, the spaceship packaging resonates with the fluidity of motion while highlighting the lightweight nature of the shoes.
🌟Awards:
• 2024 NY Product Design Awards | Silver Award
• Graphis Competitions New Talent Annual 2024 | Gold Award
• WBDS Student Design Awards 2023/24 | Commended
• 2023 London Design Awards | Gold Award
• 2023 IDA International Design Awards | Honorable Mention
• 2023 London International Creative Competition | Official Selection
👁️ View the Air Shoes Packaging Prototyping Process 👁️
👁️ View the Air Shoes Packaging Prototyping Process 👁️